Why Your Daycare Needs a Google Business Profile

When parents search for “daycare near me,” where does your childcare center appear? If you don’t have a Google Business Profile, the answer might be “nowhere”—and that’s costing you families every single day.

A Google Business Profile (formerly Google My Business) is one of the most powerful free marketing tools available to childcare providers. Yet many daycares either don’t have one or haven’t optimized it properly.

What is a Google Business Profile?

When a parent types “daycares near me” into Google, this is the first thing they see:

This is Google’s local pack—a map with business listings pulled directly from Google Business Profiles. Notice how each daycare shows their star rating, number of reviews, years in business, hours, and phone number. Parents can click to visit websites, get directions, or call directly.

If your daycare doesn’t have a Google Business Profile, you simply don’t appear here. You’re invisible to parents at the exact moment they’re actively searching for childcare.

A Google Business Profile is this information box—your digital storefront on the world’s most popular search engine. And it’s completely free.

Why Your Daycare Can’t Afford to Skip This

1. Parents Search Locally First

Over 80% of parents looking for childcare start their search online, and most of those searches are local. Phrases like “daycare near me,” “childcare in [city name],” or “preschool open late” are typed into Google thousands of times daily. Without a Google Business Profile, your daycare is invisible to these searches.

2. Reviews Build Instant Trust

Choosing who cares for their children is one of the biggest decisions parents make. When they see a daycare with dozens of five-star reviews from real parents, complete with stories about caring teachers and happy kids, that trust is established before they even call you.

3. It’s Free Advertising That Works 24/7

Unlike paid ads, your Google Business Profile works around the clock without costing you a dime. When a parent searches at midnight (because that’s often when busy parents have time to research), your profile is there, ready to make a great first impression.

4. Direct Actions From Search

Parents can call you, get directions, visit your website, or even message you directly from your Google Business Profile. This removes friction and makes it easier for interested families to take the next step.

5. Stay Competitive

If your competitors have optimized Google Business Profiles and you don’t, you’re handing them families that could have been yours. It’s that simple.

Your Google Reviews on Wee Queue

Here’s something exciting: when parents search for daycares on Wee Queue, we pull in and display your Google Business Profile reviews right on your daycare listing. This means all those glowing reviews you’ve worked hard to collect don’t just live on Google—they’re showcased to parents actively searching for childcare in your area.

When a parent browses daycares near them on Wee Queue, they see your star rating and real reviews from real families. It’s another touchpoint where your reputation shines, helping you stand out from the crowd and build trust with families before they even reach out.

The more reviews you have on your Google Business Profile, the more impressive your Wee Queue listing becomes. It’s a win-win: invest in your Google presence, and that investment pays dividends across multiple platforms.

The Bottom Line

A Google Business Profile is the foundation of your daycare’s online presence. It’s free, and it can be the difference between a parent choosing you or your competitor.

Combined with your presence on Wee Queue—where those reviews are displayed to parents actively searching for childcare—you’ll have a digital presence that works as hard as you do, helping families find you, trust you, and choose you for their childcare needs.

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Need Help Setting Up Your Google Business Profile?

Getting your Google Business Profile set up and optimized can feel overwhelming, but you don’t have to do it alone. We offer a Basic Setup package for just $100 ($50 to start, $50 when complete) that includes everything you need to get listed and start showing up when parents search.

Here’s what’s included:

• Create your Google Business Profile
• Enter all your business information (name, address, hours, phone, website)
• Select the right categories so parents find you
• Write your business description
• Upload your photos (up to 5)
• Handle the verification process
• A brief walkthrough call so you know how to use it

Your time is better spent with the kids and families—let us handle the tech.

Wee Queue Google Business Profile Inquery