See What's Working — Analytics You'll Actually Use
Do you know how many families looked at your daycare this month? Day 2 of Multi-List Launch Week: the analytics dashboard that shows you exactly how many parents are finding your daycare, where they're coming from, and what's driving registrations. No spreadsheets required.
Day 2 of 5 · Wee Queue Multi-List Launch Week 🚀
When we were building the admin dashboard, one of the first things daycare operators told us was something like: “I have no idea if anyone is actually looking at my listing.”
And honestly, that made a lot of sense. You set up your page, you share the link once or twice, and then you just… hope. Maybe a family registers and you think, okay, people are finding me. Maybe a quiet week goes by and you wonder if something’s broken.
So we added analytics to the dashboard. Nothing fancy — just the stuff that actually answers the question: is this working?
How many families even saw your name?
The first thing on your dashboard is a Search Impressions card. It shows you how many times your daycare appeared in Wee Queue search results over the past 30 days, and breaks that down by where the impression came from:
- Parents searching directly (with age and city filters)
- Parents browsing city-specific pages
- Parents landing on age-specific pages (like “infant care in Ottawa”)
- Parents finding you from the homepage
It’s useful to see the breakdown — if most of your impressions are coming from city pages and almost none from direct search, that might mean your listing could use a bit more detail. Or it might just mean city pages are doing their job. Either way, you know.
Did they actually visit your page?
Impressions are one thing. Your Landing Page Performance block shows you what happened after — how many families actually loaded your daycare’s page, and how many of those came directly (meaning they had your link, not a Wee Queue search result).
You also get a simple month-over-month comparison so you can see if things are trending up or down. It’s not a deep analytics tool and it’s not trying to be — it’s just a quick gut check when you open your dashboard on a Monday morning.
What did they do once they got there?
A few specific actions get tracked beyond the page visit:
- Tapped through to your Google listing — they’re checking your reviews
- Clicked your phone number or email — they want to get in touch
- Looked up your address in Maps — they’re figuring out the commute
These give you a bit more texture than a raw visit count. If you’re getting lots of address lookups but not many registrations, maybe something on the page is giving people pause. If contact clicks jumped this month, something’s resonating.
A plain-English summary
At the bottom of the analytics block, we surface one sentence that tries to put it all together — something like:
“32 parents found you through city pages this month.”
Or:
“18 parents came directly to your page — might be worth sharing your link in a local Facebook group.”
It’s not magic. It’s just a nudge toward the most useful thing to know right now, without making you dig for it.
That’s really it
We didn’t want to build something that required a tutorial to understand. The whole thing lives on your /admin dashboard — no separate tab, no account to set up, no CSV to export. You open your dashboard, you see how things are going, and you get on with your day.
Coming tomorrow: Day 3 — “Multi-Program Spots & Automatic Graduation” — how Wee Queue handles multiple age-group programs and automatically moves children to the next program when they age out, keeping their waitlist seniority intact.